Not just another platform.
Execute transactions Smarter, Better, Faster

Instant Uberization

Control Tower for your entire freight operations on the demand as well as supply sides. A digital meta platform that creates uber clusters out of each freight forwarder.

Efficient, Effective
Collaboration

Break away from disorganized, cluttered email inboxes and spreadsheets that slow down communication, with in platform real-time messaging tools. The platform automates information exchange across your business, connecting stakeholders to help manage transactions better, together.

Optimized,
One Click workflows

Artificial Intelligence backed 'Smart' process orchestration to ensure that a transaction is executed in the least number of steps, quickest.

Optomate = Optimize + Automated

From Broken
To Seamless

Traditional freight forwarding communication & processes are disjointed. The Fero platform combines real-time, multichannel communication, visibility and process engineering. Experience the power of automated transaction processing while optimizing lifecycles.

Leverage the
Power of your Data

Machine Learning algorithms that organize your data to reveal actionable insights, presented to you through bite-sized smart analytics. Take a deeper dive into your data, uncover trends and insights that deliver unprecedented business value.

Zero friction
supplier onboarding

Tackling the issue of tech adoption on the supply side by onboarding carriers through the most intuitive and high-engagement collaboration channels, integrated across the operating system to ensure seamlessness of information flow.

Intuitive & easy

Get up and run faster. Onboard your team and get them using our tools in no time. Our fast onboarding process, no-code setup and user-friendly interface minimize down-time so you won’t lose productivity while you get rolling.

Platform Features

Spot and Long-term lease RFQ
360degree Bidding closed loop, market long,
spot & term bids
Robust Lane and Rate management
One screen order management
Custom Milestones & Notifications
Digital Documentation & Invoicing
Manage your own fleet & transporters
Smart Data Analytics

TiA – Your Intelligent Virtual Assistant

TiA is the world’s first voice-activated Intelligent Virtual Assistant (IVA) designed to optimize and automate the world of freight and logistics. Powered by machine learning and AI, TiA is able to perform repetitive manual tasks, freeing up employees for more important value-added activities.

TiA (Transport Interactive Assistant) is a software layer that sits on top of your ERPs or on top of Fero’s ERPs connecting you, your transport vendor and your shipping customer. ‘Talk to TiA now’ on your WhatsApp or Google Assistant and manage all your freight transactions in one place.

TiA offers the following benefits

reduces reliance of human dependency
eliminates human errors
frees up resources
streamlines operations
boosts productivity
cuts operating costs

TiA can perform the following tasks, at scale

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Customer support

Streamlines communication channels with zero calls and zero errors, 24/7. 

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Pricing coordinator

Generates rates and quotes, manages bids and contracts, and shares data insights.

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Operations coordinator

Offers real-time information updates and manages orders along the supply chain.

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Route Navigator

Determines the best routes to optimize deliveries from start to finish of shipment.

Fero Transport ERP solutions for First, Mid and Last-Mile

FAST with TiA

What is FAST?

Powered by machine learning and AI, Freight Aggregation Software for Trucking (FAST) is a white-label software solution that helps you manage your transport operations and turn it into a “Plug and Play Uberization”.

Who is a typical FAST customer?

Freight Forwarders and Couriers that buy and sell transport services or ports which want to create their own trucking product. If you want to digitize, streamline communication with vendors and customers via one Control Dashboard and connect via WhatsApp, take decisions based on having a clear overview and understand trends, you can benefit from FAST.

What are the benefits?

Today’s customers demand a high degree of visibility in real time. FAST brings together all parties involved in the logistics process – from procurement to pricing – on a single, integrated interface, such as WhatsApp.

Working together with TiA, the world’s first voice-activated Intelligent Virtual Assistant, FAST performs the following functions:

Digitizes your Freight Forwarding Business overnight
Acts as freight coordinator for customer service, operations and procurement teams, helping to streamline operations, reduce costs and achieve KPI’s for your business
Optimizes and automates the whole process through a single dashboard, providing complete visibility and transparency for all parties involved
Enables you to control every step of your freight transactions for frictionless customer service
Breaks down information silos between departments, enabling cross communication between all parties in the logistics process
Automates repetitive but crucial tasks and makes them scalable, which is key for business growth, competitive edge and profitability.
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DASH with TiA

What is DASH?

Powered by machine learning and AI, Delivery Automation Software Hub (DASH) is a white-label software solution that helps you manage your own fleet for delivery operations.

Who is a typical DASH customer?

Companies that manage their own fleet and drivers and provide last-mile deliveries. If you require insights into the management of your fleet, you can benefit from DASH.

What are the benefits?

DASH brings together internal and external parties involved in the logistics process – from transport vendors to customers – on a single, integrated interface, such as WhatsApp.

Working together with TiA, the world’s first voice-activated Intelligent Virtual Assistant, DASH performs the following functions:

Data Capturing - you can only improve what you can measure; Read trends and from order generation to rates and more; reports and analysis will help to streamline operations, reduce costs and achieve KPI’s
Optimizes routes, driving time and vehicle utilization, driver allocation and improving service quality and reducing idle time of your transport assets
Enables you to manage and control your drivers, live tracking, route and fleet from a single dashboard, increasing visibility and transparency
Performs tedious workflow tasks that are usually dependent on human input, across all parties involved in distribution management
Robotic Process Automation for redundant tasks and makes them scalable, which is key for business growth, competitive edge and profitability.
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TAME with TiA

What is TAME?

Powered by machine learning and AI, Trucking Automation & Management (TAME) is a white-label software solution to help you manage your internal and external trucking assets.

Who is a typical TAME Customer?

Companies that outsource their fleet from the market instead of owning it. If you normally negotiate with transporters and manage third-party clients, you can benefit from TAME.

What are the benefits?

TAME brings together internal and external parties involved in the logistics process – from transport vendors to customers – on a single, integrated interface, such as WhatsApp.

Working together with TiA, the world’s first voice-activated Intelligent Virtual Assistant, DASH performs the following functions:

Enables you to digitally manage end-to-end freight transactions, from vendor to fleet management, helping to streamline operations, reduce costs and achieve KPI’s
Prevents having to call multiple suppliers in order to determine the delivery method
Enables shippers to maximize their ability to handle road freight transactions and streamline their demand-supply plan
Optimizes your resources to reduce downtime and cut costs, in real-time
Offers complete visibility of every process in the transaction lifecycle – from pricing enquiries to demand execution updates – providing all parties with seamless communication.
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