Company
The decision layer for logistics.
Fero builds software that reads the messy inputs of freight, checks them against your rules, solves the plan and carries it out, with your team approving what matters. We started in Dubai in 2018 and now work with operators across the Gulf and beyond.
- Founded
- 2018
- Headquarters
- Dubai South
- Offices
- Rotterdam · Delaware
- Customers in
- 15+ countries
An industry worth about 10% of global GDP still runs on email, spreadsheets and phone calls.
Freight is decided in thousands of small moments: which truck, which rate, which invoice line is wrong. Most of them are still made by hand, between systems that don’t talk to each other.
We build modular products that close that gap. Language models read the orders, emails and documents; a rule engine holds your contracts and policies; optimisation solvers make the plan; and agents carry it out through the same systems your team already uses.
We work across seven industries, from freight forwarders and hauliers to ports, 3PLs, manufacturers, distributors and couriers.
Journey
From one idea in Dubai to three continents.
- 2018Fero is foundedAn industry worth around 10% of global GDP still ran on manual, repetitive work. We set out to change that.
- Apr 2019Launch at AI Everything, DubaiFero's products launch publicly in Dubai.
- Nov 2019Artificial Intelligence AwardBest application of AI in transport and logistics at the Transport Logistics Middle East Excellence Awards.
- Oct 2020Microsoft for StartupsSelected by Microsoft Startups MEA.
- Nov 2021From 17 to 45 peopleThe team grows and blue-chip customers including Bolloré and DSV come on board.
- May 2022Top 10 in the regionNamed among the top 10 logistics software providers in the region.
- Dec 2022Beyond the UAECustomers in 11 more countries.
- Mar 2023Channel partnersChannel partner programme launches in Singapore and Canada.
- Sep 2023London Tech WeekSelected to represent the UAE.
- Oct 2023AI Provider in Logistics of the YearReaders' Choice at the Landmarks in Logistics UAE Awards.
- Nov 2023European headquartersOffice opens in Rotterdam, the Netherlands.
- Jan 2024US headquartersOffice opens in Delaware.
In the room
Awards, stages and booths.
From the Landmarks in Logistics awards in Dubai to the Startup Showcase at Collision in Toronto.
Offices
Where to find us.
Headquarters
Dubai
Office 106, Building A4, Dubai South, Dubai, UAE
European headquarters
Rotterdam
The Netherlands
US headquarters
Delaware
United States
Bring us one lane. We will show you the difference on your own numbers.
A week of your orders, rates or invoices, run through Fero with your contracts and your carriers.